.Article Views: 15.Ever wondered exactly how an electric designer finds yourself managing an influencer advertising platform? Jonathan Eg, Chief Executive Officer of Partipost, splashes the herbal tea on The Adrian Show.Secret takeaways:.Why trading formulas resulted in isolation (and also a career pivot).The magic formula: credibility + congruity = influencer results.B2B influencer advertising and marketing in Asia: It's coming, but gradually.AI influencers: Cool, yet perhaps will not change your BFF's Instagram.The settlement issue afflicting influencer advertising (and exactly how Partipost is tackling it).Exciting truth: Jonathan's daddy expects Mondays. Yes, you check out that right.Profit: The influencer marketing yard is progressing much faster than you may state "swipe up." From micro-influencers to AI characters, the video game is actually modifying-- however legitimacy still reigns supreme.Thus, before you underrate that good friend along with 200 followers as "certainly not influential," bear in mind: in the world of nano-influencers, your bestie might just be actually the upcoming big thing.Tune in for additional influencer understandings and also maybe pick up an idea or 2 for your own Instagram video game!